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Services

Travel writer, editor, copywriter, content creator & strategist

I write honest, engaging copy to generate brand awareness, build loyalty and drive sales by creating a connection with your ideal customers. I help brands define and articulate who they are and what they stand for by finding their unique selling point and uncovering their tone of voice.

As a small business owner, I understand that time is precious, and resources can be limited. That’s why I have refined my work to give you peace of mind through transparent, timely communication and strategy-driven results.

I take on a small number of clients each month, allowing me to dedicate time to understanding your brand and audience. By clearly grasping your goals, I can enhance your brand experience and create a memorable impact.

With practical experience in travel, wellness, and fashion, I can offer you a valuable perspective and a considered approach to engage with your target audience and authentically convey your message.

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Website

Copy

A full-service project that combines a creative brief and in-depth tone of voice development to create on-brand and strategic copywriting for every page of your website, blog, email communication and social media. 

From $4,000

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Content Creation

Onsite content ideation, creation and execution for aligned travel, wellness, fashion and lifestyle brands, inclusive of high-resolution photography, videos and blog content.

POA

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Write on

Site Copy

Designed for boutique hotels and safari lodges requiring in-depth, experience-based website copy to inspire and captivate potential guests. Over three or more days, I’ll experience your property, sink into your rhythm, engage with your people and seek out the nuances that make your brand exceptional.

 

Before departure, I’ll submit a complete first draft of the copy and content for blogs or social media copy for your review and feedback. Whether you’re launching a new experience or want to showcase your conservation achievements, I can articulate your message to reach your target audience. Need images? I’ll follow the light to capture intangible moments and fleeting encounters to amplify your message and showcase the magic of your guest experiences. 

POA

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Copy
Check In

Keep your brand fresh

A monthly copy refresh for your website or socials for brands that need ongoing support, creativity and intentional copy that aligns with your evolving objectives and service offerings.

- website content

- social media content

- copy audits

- product copy

Client Notes

Amber, you have transformed The Isle and completely elevated our brand and client experience! You are honestly the BEST. Thank you for helping us transform our copy and content for our website and all customer communications and documents. Your work is considered and thorough, and your suggestions are so valuable. You were the perfect person for this project, as you are currently going through the motions for your own wedding. It was really the perfect fit. Thank you for going over and above!"

Georgie Mioni, The Isle

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